Lesvos visual identity - Part 3
Lesvos destination branding and promotional campaign
Based on the previous research about the elements that characterise Lesvos' identity, a promotional campaign was designed for touristic purposes. The campaign emphasises on the people, the aesthetics and the history
of the island and it includes a variety of branding applications for both digital and print media. The handwritten style of the signs that can be found around the island was the main inspiration of the logo design.
Later on, a series of posters was created, emphasising on the island's history, people and aesthetics. A couple
of aristocrats from the late 19th century, a 90s granny with her donkey and the Mermaid Madonna next to the church in the village of Sykamia, are just a few of the many examples traditional folklore of Lesvos has to offer.
Project supervisor: Sophia Strati
Βook binding: Petridis, Athens
Print: Fast Copy, Athens
Papers: Perrakis Papers
